When it comes to adapting, we Kiwis are experts.
Our ‘Number 8 wire’ attitude sees us modify, improve and invent products out of necessity, or just to ‘make do’. This Wellington cyclist shows Kiwis are not afraid of some prototyping to find a solution, and stay safe on the road.
Businesses wanting to survive in times of change can learn from how people behave and adapt to and interact with their environment.
- Which coping strategies do people employ when a product is not up to the job intended?
- How could the product be improved to provide a more rewarding experience for the user?
- Do customer’s habits reveal a latent need for a new product to serve emerging behaviours?
Observing customer behaviour in the context of use, getting out there amongst your customers, building empathy with their needs and watching for these habits is an insightful way to answer these questions …and a core user research technique.
…but if you are a bicycle accessories company, this may find you hanging out behind the bike shed after dark. …hmm.