After a personas workshop last week I came out feeling the process was actually more valuable than the personas themselves.
Along with eye tracking, personas are a frequently debated UX method, usually judged by the end product, rather than the process of defining these hypothetical characters.
I’m convinced that a set of personas based on user research can be a powerful design tool, but when a budget and time-starved internal team have only their collective knowledge to base personas on …how valuable can those personas be?
When you’ve got marketing, commercial and design staff all batting for their corner, a consensus must be reached on ‘what works best’ …for the business and the customer.
Going through this journey together, agreeing on this balance can change the way teams think about their product and the customer experience.
Building personas without qualitative user research is certainly a ‘poor cousin’, less insightful and less reliable …but enabling this change of mindset within the facets of a team can be a milestone towards taking a user centred design approach.
…a powerful outcome from creating a ‘budget’ set of personas.