Air New Zealand’s current advertising cheekily claims their fares have nothing to hide…
…have you ever checked flight availability and prices then returned later to make the booking only to find the price has risen?
This happened to me using Air New Zealand recently, only when I went to make the booking using a different browser I was offered the original, lower price.
‘will track website usage patterns’ and ‘display content more relevant to you, based on information we collect when you visit our websites’
…does this really mean;
‘We’ll offer fresh sales prospects our best price, then bump it up depending on how interested you appear to be?”
What’s going on here?
Raising the price creates a sense of urgency, encouraging us to ‘buy now before the fare goes up, or worse, sells out’ …a cheeky tactic. …but discovering you could have paid less, and have potentially been duped out of your dollars certainly doesn’t encourage customer loyalty.
The message in the advert initially sounds promising.
Upfront and transparent pricing through the browsing and booking process is something that keeps people coming back.
So, How appealing is it to use the features of myairnz if you’ve got the feeling you might be better off masquerading as a new customer?
Kiwis love a good deal offline, but do we need to delete cookies, or switch browser to ensure that we’re being presented with the best prices online?