An augmented reality-check
Classic lack of end user understanding here from Weet Bix. A marketing campaign using augmented reality aimed at early teenagers fell at the first hurdle owing to the myopic vision of those who designed the campaign. Young All Black fans were supposed to hold a card from their cereal packet up to their webcam to [...]
Equal opportunities in User Centred Design?
IDEO, The worlds greatest proponent of User Centered Design have released a ‘toolkit’ to promote a human centred approach to social development projects. It’s full of top tips… one of which seems worryingly chauvinistic… If you can’t read the image, it kindly reminds us; “To ensure there is a balanced gender perspective involve female staff [...]
Back in Black
Since being back in New Zealand I’ve heard people reckoning we are a few years behind Europe and the States in terms of the acceptance of UX. I’m back in London for a few weeks, consulting for Flow Interactive, … so if it’s true we kiwis are behind, I’m in an industry crystal ball here. [...]