Air New Zealand listens to customers. Or do they?
A UK based Air New Zealand campaign highlights the attitude and friendliness of cabin crew as something uniquely kiwi. The idea for the campaign was apparently inspired by a passenger’s tweet; … but given that the tweeter is a London-based digital marketing consultant who’s own website has a page of “10 reasons why you should [...]
Prototype, Test, Rinse & repeat
The value of iteration. Switched-on digital agencies understand the value of user testing with early stage website mockups; ironing out sticking points and identifying opportunities to improve interaction design early, before committing to code. During a day of back-to-back user interviews, ‘quick wins’, like changing a navigation item can be made in seconds and validated [...]
Banking on Usability?
This ad from Kiwibank shows a customer turning to rage while checking his balance online …presumably on a competitor bank’s website. Banks were one of the first industries to take their services online in New Zealand, so after more than a decade to fine tune their customers’ online experience… …should user-friendliness really be a point [...]