Air New Zealand listens to customers. Or do they?
A UK based Air New Zealand campaign highlights the attitude and friendliness of cabin crew as something uniquely kiwi. The idea for the campaign was apparently inspired by a passenger’s tweet;
… but given that the tweeter is a London-based digital marketing consultant who’s own website has a page of “10 reasons why you should engage [...]
Prototype, Test, Rinse & repeat
The value of iteration.
Switched-on digital agencies understand the value of user testing with early stage website mockups; ironing out sticking points and identifying opportunities to improve interaction design early, before committing to code.
During a day of back-to-back user interviews, ‘quick wins’, like changing a navigation item can be made in seconds and validated (or not) [...]
Banking on Usability?
This ad from Kiwibank shows a customer turning to rage while checking his balance online …presumably on a competitor bank’s website.
Banks were one of the first industries to take their services online in New Zealand, so after more than a decade to fine tune their customers’ online experience…
…should user-friendliness really be a point of [...]