Keeping it ‘old school’ with Diary Studies
I’m always looking for better ways to understand customer behaviour and the experiences customers have in their own context, out in the wild. There are some interesting ‘digital ethnography’ tools on the market, using web and mobile channels to capture, collate and filter all this stuff as it occurs in the field. http://www.myservicefellow.com http://www.thethinkingshed.co.uk http://www.7daysinmylife.com [...]
