With technology and the way we consume all types of media advancing at a blinding pace, following changes in behaviours, motivations and expectations of customers plays a critical part in informing and providing a great user experience.
It’s nice to think we kiwis are up to date when it comes to technology and that our media providers are armed with this rich customer insight, but in a weekend radio show some TV folk discussed the future of TV in NZ.
TV3 have this to say:
“TV companies have not yet cottoned-on to the internet generation’s wavelength.
We haven’t caught up with them yet … with their understanding of technology… their understanding of the process.
The world is SO different and I’m buggered if I know how we respond to that”.
mmm, Well …now I’m not so sure.