User Experience takes hold in NZ
These two snippets make me wonder if a customer focused approach to business and design has truly taken hold here. One’s about Banks, the other Camper-vans. Banks were some of the first companies in NZ to make a significant investment in usability and customer research, with leading banks improving their online and offline products and [...]
Explaining UX research to my mum just got easier
When I designed and made things for a living it was easy to explain what I did. People formed a mental model of what I did and pigeon-holed me instantly. … but when my design career was t-boned by research I became a hybrid. Finding the words to articulate my work became much more difficult. [...]