User Experience NZ

UX and Design Research from a New Zealand viewpoint

Motivations. Delivered fresh to your door

I’m in London this month and just received a boxful of fresh produce from Abel&Cole. Two things become very clear upon opening the veggie box; They know who their customers are, …and that each customer has a different set of motivations to use the service. A great example of this is in the friendly Spring [...]

Share

End to end customer experience for Swiftpoint

All too often, I’m working on one aspect of a product while valuable insights emerge relating to other areas of the broader customer experience. Classic example: A website usability study generates feedback around physical product, brand, delivery, billing or in-store interactions. In theory this offers double or triple whammy for the sponsor of the project. [...]

Share

User Experience takes hold in NZ

These two snippets make me wonder if a customer focused approach to business and design has truly taken hold here. One’s about Banks, the other Camper-vans. Banks were some of the first companies in NZ to make a significant investment in usability and customer research, with leading banks improving their online and offline products and [...]

Share

Tune in to customer behaviour, or you’re buggered

With technology and the way we consume all types of media advancing at a blinding pace, following changes in behaviours, motivations and expectations of customers plays a critical part in informing and providing a great user experience. It’s nice to think we kiwis are up to date when it comes to technology and that our [...]

Share

Apology, or invitation. What’s your message?

If this were a checkout operator speaking to you, which would you think was most friendly and helpful? Two signs; Same context, audience and purpose. More design effort has gone into one, but it is the choice of words here which has the most impact on the message they convey. So when it comes to [...]

Share

Skype takes the hassle out of remote usability

Remote research brings cultural relevance to usability findings, providing the kinds of insights which can only be gained by being there…virtually at least. I recently ran some remote website usability sessions for a Kiwi startup whose main customer is in the U.S.A. … sure, ‘isolation breeds innovation’ and all that, but when your customers are [...]

Share

Keeping it ‘old school’ with Diary Studies

I’m always looking for better ways to understand customer behaviour and the experiences customers have in their own context, out in the wild. There are some interesting ‘digital ethnography’ tools on the market, using web and mobile channels to capture, collate and filter all this stuff as it occurs in the field. http://www.myservicefellow.com http://www.thethinkingshed.co.uk http://www.7daysinmylife.com [...]

Share

The tip of the User Experience iceberg

Some websites provide more of an experience than others, but the number of web agencies and even individuals who offer User Experience in their list of ‘services’ indicates there’s a chunk of lip-service being paid to what has become an almost industry-specific buzzword. Although many techniques and approaches to UX have been honed and made [...]

Share

Air New Zealand listens to customers. Or do they?

A UK based Air New Zealand campaign highlights the attitude and friendliness of cabin crew as something uniquely kiwi.  The idea for the campaign was apparently inspired by a passenger’s tweet; … but given that the tweeter is a London-based digital marketing consultant who’s own website has a page of  “10 reasons why you should [...]

Share

Banking on Usability?

This ad from Kiwibank shows a customer turning to rage while checking his balance online   …presumably on a competitor bank’s website. Banks were one of the first industries to take their services online in New Zealand, so after more than a decade to fine tune their customers’ online experience… …should user-friendliness really be a point [...]

Share
keep looking »

You should follow UXNZ

About UXNZ

This blog was set up by Nick Bowmast as a place to explore and discuss User Experience in New Zealand. ...about Nick Bowmast

Search

Categories

Distractions

Admin