Yes, an actual book. Spine. Cover. Pages. Ok, it’s a draft in the photo, but …Somebody pinch me!
USERPALOOZA is a how-to for planning and conducting field research – to connect with customers in their context – to understand how they think and behave around your product, service or category.
…Because it’s easier to design for a customer you understand.
It started two years ago, when I wrote this sticky note and slapped it on my monitor:
This sticky note travelled with me during fieldwork. I couldn’t escape it’s call to arms. It won a two year battle of wills.
The sticky note soon became a companion, a travelling and motivating call to action as I squeezed writing time into my working days.
Friends asked:
‘Isn’t that shooting yourself in the foot?’
‘Won’t people buy the book instead of hiring you?’
