Apology, or invitation. What’s your message?
If this were a checkout operator speaking to you, which would you think was most friendly and helpful?
Two signs; Same context, audience and purpose. More design effort has gone into one, but it is the choice of words here which has the most impact on the message they convey.
So when it comes to fine [...]
Banking on Usability?
This ad from Kiwibank shows a customer turning to rage while checking his balance online …presumably on a competitor bank’s website.
Banks were one of the first industries to take their services online in New Zealand, so after more than a decade to fine tune their customers’ online experience…
…should user-friendliness really be a point of [...]
Making the most of Optimal Treejack
If you want to find out how well your website navigation structure works for your customers, Treejack is a great tool for the job.
If you want to know why certain parts performed poorly, and what to do about it, you’ll need to get inside the head of your customer. The tools for this are your [...]
An augmented reality-check
Classic lack of end user understanding here from Weet Bix.
A marketing campaign using augmented reality aimed at early teenagers fell at the first hurdle owing to the myopic vision of those who designed the campaign.
Young All Black fans were supposed to hold a card from their cereal packet up to their webcam to experience their [...]
Back in Black
Since being back in New Zealand I’ve heard people reckoning we are a few years behind Europe and the States in terms of the acceptance of UX.
I’m back in London for a few weeks, consulting for Flow Interactive, … so if it’s true we kiwis are behind, I’m in an industry crystal ball here.
It’s great [...]