Like one of ‘those’ jokes, design research has the most impact to those who were there in the moment.
In this video – from a presentation hosted at eBay Design in San Francisco – I explain how I try to help client teams discover their own punchline from user research, by designing experiences for them rather than delivering findings to them.
It’s an ‘audio over slides’ clip and I recommend you watch it in the video player,
I talked through how I use:
- curated video,
- facilitated workshop activities,
- and large scale visuals
…to help teams get closer to insights from research, and have greater motivation to act on them.
This session is an introduction and ‘how to’ for an easy-to-adopt method. It’s relevant to anyone who shares research findings and wants the insights to inspire their team.
Huge thanks to Pree, Andrew, Lindsay and Hannah at eBay design for hosting me, and to my clients who trust me to feel the way towards the best approach to their projects.
I spoke with Dan Makoski about how to make impact with design research.
He spoke from experience about the sometimes surprising outcomes of participatory design.