For your puzzling pleasure, I present six promises and one truth.

AI platform providers make a lot of promises to those engaged in qualitative research. Offering endless webinars, Q&As, free demos, beta groups, and tutorials galore in the hope we’ll choose their platform. Always with promises of speed, efficiency, scale*, economy.

But hidden in all the noise is a simple truth.

It’s buried in my Research 2025 word finder puzzle. Can you find it?

All six promises are from research platform websites, like; Juno, Outset, Yasna, Discuss, Echovane & Heard

The truth is mine. … and it’s one of many.

What’s yours?

Amongst the noise… what remains true, to you?

The promise which doesn’t need the volume turned up to hear?

*yes, I read four words on one website I’m shuddering to re-type… Billion Person Focus Group. Yep. That.