About UXNZ
User Experience from a Kiwi perspective
Who?
I’m Nick Bowmast, a design researcher and UX consultant.
Why?
I launched this blog as a place to explore and discuss User Experience in New Zealand when I returned to NZ from London in 2009 … good thing I did as I’ve met many like-minded individuals through this blog, and not limited to Kiwi’s either.
Background:
In the early 90s while building surfboards customised for individual riders I realised each person had different requirements; the way they rode, the types of waves, body shape, their budget etc.
I found that only by observing each customer riding their board, then listening to what they liked and didn’t like was I able to build the board they wanted. (I wrote a blog post on this if you’re interested in User Centred Design meets custom surfboard making)
More than 15 years later having worked in industrial, architectural, graphic and website design in London I realised bringing User research and User Centred Design to the design process;
- Informed other designers and their business clients
- Led to better design outcomes and user experiences
- Was more fulfilling than charging on under mine or my clients assumptions to a solution which didn’t always fit the end user.
I divide my time between London and NZ as a User Experience consultant, providing insights through user research to help designers and business understand their customers, and provide a better product or service as a result.
I’m always open to meeting other people who design, or would like to design products and services with the customer in mind.
I offer User Experience consulting services available through my website www.bowmast.com
View my profile on Linkedin
