About UXNZ
Is there something unique about customer experiences provided by Kiwi businesses?
Nick Bowmast is a design researcher and set up this blog as a place to explore and discuss User Experience in New Zealand.
In the early 90s while building surfboards customised for individual riders I realised each person had different requirements; the way they rode, the types of waves, body shape, their budget etc.
I found that only by observing each customer riding their board, then listening to what they liked and didn’t like was I able to build the board they wanted.
More than 15 years later having worked in industrial, architectural, graphic and website design in London I realised bringing User research and User Centred Design to the design process;
- Informed other designers and their business clients
- Led to better design outcomes and user experiences
- Was more fulfilling than charging on under mine or my clients assumptions to a solution which didn’t always fit the end user.
Some clients I’ve worked with are: BBC, Expedia, Sony Playsation, Design Council, SkyTV and Electronic Arts.
Now back home in NZ, I’m a User Experience consultant, providing insights through user research to help designers and business understand their customers, and provide a better product or service as a result.
I’m always open to meeting other people who design, or would like to design products and services with the customer in mind.
I offer professional User Experience consulting services available through my website www.bowmast.com
Nick Bowmast
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