Kiwi teacher’s User Centered Design approach wins over students (and Microsoft)
A geography teacher from an Auckland school is hailed as the ‘most innovative teacher in the world’. Delivering lessons via students mobile phones.
Nathan’s approach:
Understanding his audience
Observing their behavior
Building empathy with their needs
Harnessing their input
…and ultimately innovating learner experiences in an education system stymied by tradition.
Here are some cues from the article as to how a [...]
Customer experience pilgrims: Experience economy brings a new kind of tourist to NZ
Some Kiwi brands are attracting their global customers back to the source of their product, creating new customer experience touch-points as well as fuelling tourism.
Companies exporting products ‘made from NZ’ are seeing their customers make pilgrimages to experience NZ brands at the source, connecting with the origins of the product.
Tourists have journeyed to previously ignored [...]
Personas. Journey or destination?
After a personas workshop last week I came out feeling the process was actually more valuable than the personas themselves.
Along with eye tracking, personas are a frequently debated UX method, usually judged by the end product, rather than the process of defining these hypothetical characters.
I’m convinced that a set of personas based on user research [...]
The price of cookies when booking your flight
Air New Zealand’s current advertising cheekily claims their fares have nothing to hide…
…have you ever checked flight availability and prices then returned later to make the booking only to find the price has risen?
This happened to me using Air New Zealand recently, only when I went to make the booking using a different browser I [...]