An augmented reality-check
Classic lack of end user understanding here from Weet Bix. A marketing campaign using augmented reality aimed at early teenagers fell at the first hurdle owing to the myopic vision of those who designed the campaign. Young All Black fans were supposed to hold a card from their cereal packet up to their webcam to [...]
Equal opportunities in User Centred Design?
IDEO, The worlds greatest proponent of User Centered Design have released a ‘toolkit’ to promote a human centred approach to social development projects. It’s full of top tips… one of which seems worryingly chauvinistic… If you can’t read the image, it kindly reminds us; “To ensure there is a balanced gender perspective involve female staff [...]
Back in Black
Since being back in New Zealand I’ve heard people reckoning we are a few years behind Europe and the States in terms of the acceptance of UX. I’m back in London for a few weeks, consulting for Flow Interactive, … so if it’s true we kiwis are behind, I’m in an industry crystal ball here. [...]
The oldest trick in the customer experience book
Every Tuesday NZ business strategist Lance Wiggs issues ‘Three ways to improve your business’, Last week at number two is ‘Meet your customers’. This simple advice represents the grass roots of a customer-centric approach to building a great experience for your customers, and competitive advantage for your business. So, if this approach is simple yet [...]
Code Blacks’ winning website built on empathy
Yes, the New Zealand ‘Code Blacks’ team has retained the trophy. Full Code Press is a competition big on challenges: Build a charity website from scratch in a mere 24 hours with a team you’ve barely met in a tiny room in the middle of a seething exhibition hall for a mystery client, with reporters [...]
Kiwi teacher’s User Centered Design approach wins over students (and Microsoft)
A geography teacher from an Auckland school is hailed as the ‘most innovative teacher in the world’. Delivering lessons via students mobile phones. Nathan’s approach: Understanding his audience Observing their behavior Building empathy with their needs Harnessing their input …and ultimately innovating learner experiences in an education system stymied by tradition. Here are some cues [...]
Is User Experience ‘The New Black’ in NZ ?
I’m visiting the main cities in NZ to find out ‘who’s doing what?’ in the area of User Experience and User Centred Design …I’ve met couple of dozen people so far… So, what lies below the surface of the words User Experience? And is it more than just a buzzword? Agencies practising User Centred Design [...]